Google AdWords search advertising works very well when you have a product to advertise that people will go on Google and search for. Obviously. But what if you’re trying to advertise the kind of product where people buy because they already know the brand, and not enough people know your brand? AdWords is still useful… Continue reading Using Google AdWords Display Advertising to Increase Brand Awareness for Ribeye Superyacht Tenders
Without any fanfare, Google is in the process of making the biggest change to its desktop (i.e. non-mobile) search results pages in years. Here’s what a search for the phrase ‘plymouth plumbers’ used to look like: …and here’s what the same search looks like when I run it now: The map with local results for… Continue reading It’s The Biggest Change to Search Results Pages in Years – Here’s What You Need To Know (And DO)
If you have Analytics installed on your website (and if you don’t why not?), then one of the more interesting reports for most people will be Referrals. It’s only natural to want to know which other websites are sending you traffic, and how much. And for a lot of websites, referral traffic will be a… Continue reading Arrrgh – My Google Analytics Referrals Stats Are Full Of Meaningless Spam!
Hole Barn is a lovely holiday cottage near St Neot on the southern edge of Bodmin Moor. And until now it didn’t have its own website. The owners came to us looking for something “clean and simple”. Online booking would be handled by their existing holiday directories. It was important for the site to be… Continue reading New WordPress website for Hole Barn holiday cottage
The Oldies Club is one of Clare Associates’s favourite charities and one that we give a lot of our time to. They are a charity that helps to rehome older dogs – the sort of dogs that often find it difficult to find a new home. The charity is entirely run by volunteers. However, through clever… Continue reading Google AdWords management for The Oldies Club
For the last nine years, I’ve been helping to run a competition called “You’re Hired!”. (Short explanation – it’s like ‘The Apprentice’, except instead of Lord Sugar, Baroness Brady etc you get me and a bunch of other local employers, and instead of fifteen or so sometimes clueless or otherwise annoying adults, you get keen… Continue reading Clare Associates Recognised in Responsible Business Awards South West
If you’ve got an AdWords account, you may have come across this helpful suggestion from Google: Click on the suggestion, and Google will suggest that you should “Add new keywords to get your ads in front of more potential customers”. Everyone wants that, right? Google is even so helpful that it sorts these suggested keywords into the right… Continue reading Should you “Add new keywords to get your ads in front of more potential customers”?
It’s very overcast and grey here as I’m writing this. Feels like there might be a thunderstorm brewing, or at least the chance of heavy rain. Meanwhile, I’ve been optimising AdWords campaigns for luxury holidays in the Caribbean and the Maldives for our client Tropic Breeze. All of the photos for these resorts show expanses… Continue reading Google AdWords management for Tropic Breeze
The latest addition to our portfolio of complex tourism-related sites is Dartmoor Accommodation. This is the place to find “the best holiday accommodation in Dartmoor National Park in Devon”. The business is well-established but has recently come under new ownership. The new owners felt that the existing website needed replacing – it looked rather old-fashioned,… Continue reading New Drupal site for Dartmoor Accommodation
It’s always nice to work on very local jobs, especially when the business concerned is a true leader in their field. Joshua Preston Marine and Heavy Engineers are based just a couple of miles from our office. They carry out a range of heavy engineering work, mostly of a marine nature, but what they really wanted… Continue reading New website for Joshua Preston Marine and Heavy Engineers