Protect your reputation & customers : be aware of security issues

It’s a mean old world out there. You may be running a smallish local business, focussing carefully on delighting your local customers and doing the job better than your local competition, but if you are connected to the internet – and who can afford not to be these days? – you may inadvertently connect to… Continue reading Protect your reputation & customers : be aware of security issues

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We Love the Tamar Valley – a new Drupal 7 website for Tamar Valley Tourism

We Love the Tamar Valley is a new website project created for Tamar Valley Tourism, a group that brings together businesses in the Tamar Valley that have an interest in tourism – from holiday cottages, to bed manufacturers, to top hotels, to farmer’s markets. We were delighted to win the contract to produce this site… Continue reading We Love the Tamar Valley – a new Drupal 7 website for Tamar Valley Tourism

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Photo preparation workshop coming up on Tuesday 25th

Would you like to make your photos look more striking, add text or take out that awkward item that spoils the whole shot? Learn how to use free software on your own computer to give your photos the wow factor at a half-day training workshop from Tamar Valley Tourism. Photo-editing workshop, Callington, Tuesday 25th February,… Continue reading Photo preparation workshop coming up on Tuesday 25th

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“It’s Not Just About the Website – Marketing Your Business Online in 2014”

We’re going to be running an online marketing workshop for Launceston Chamber of Commerce on the evening of Wednesday 5th February. The event is free to Launceston Chamber members and only £10 for non-members. See below for more details:   Launceston Chamber of Commerce is holding its first networking meeting of 2014 on Wednesday February… Continue reading “It’s Not Just About the Website – Marketing Your Business Online in 2014”

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Evening Workshop for Parents of Gifted & Talented Children

Parents want what is best for their children. This is especially true when the child is classed as “gifted” or “talented”. But those parents won’t necessarily know what the top universities look for or what the top employers look for. I was asked by the Gifted & Talented Coordinator at Saltash.net Community School to present… Continue reading Evening Workshop for Parents of Gifted & Talented Children

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Clare Associates awarded prestigious Google Partner status

Google has awarded Clare Associates the status of ‘Google Partner’. We are now entitled to display the coveted Google Partner badge. We are the only agency in the eastern half of Cornwall to have achieved this status. If you want your AdWords campaign managed by an experienced, qualified professional, you need a Google Partner. Give… Continue reading Clare Associates awarded prestigious Google Partner status

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Why even small businesses should be using Analytics

IBM is currently running an expensive advertising campaign all about ‘Big Data’ and ‘Analytics’. Here’s one of the adverts. You’ve probably seen it. IBM’s campaign is obviously aimed at big businesses and big public sector organisations, because that’s who IBM’s customers are. But small firms can and should be using these techniques to make more… Continue reading Why even small businesses should be using Analytics

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Accounting for VAT on Google AdWords

Something that my AdWords clients sometimes ask me is “How do we deal with VAT on Google AdWords?”. They know I know about AdWords and they assume that because I’m a chartered accountant, I’ll know all about VAT. I have to gently tell them that my accountancy specialism was audit methodology, not indirect taxes. However,… Continue reading Accounting for VAT on Google AdWords

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