Google recently introduced an extension to its Google Partners programme for online marketing agencies – Video Advertising. Clare Associates has been a Google Partner since the introduction of the programme and is now one of the first agencies in the southwest to gain the advanced Video Advertising certification. The certification covers YouTube and Google Display… Continue reading Clare Associates one of the first southwest agencies to gain new Google Video Advertising Advanced Certification
Cadson Manor offers five star gold B&B and four star self Catering accommodation, and is run and owned by Brenda Crago from her family home in South East Cornwall. The original website for Cadson Manor had been created over a decade ago, and although it had been updated periodically, it was looking very tired and… Continue reading A new website for Cadson Manor
A common problem for many ‘bricks and mortar’ businesses is that although they are great at what they do, what they do doesn’t translate very smoothly to the online world. One example – literally dealing with bricks and mortar in this case – is our new client Simon Earp Building Contractors. They are a family… Continue reading Google My Business and directories for Simon Earp Building Contractors
We talk to a lot of small local businesses, and something we usually recommend is that small businesses should claim their ‘Google Places for Business’ record. This is the record that should show up when you google your own company name, with a link to your location and the opportunity to enter other details –… Continue reading Google rolls out ‘My Business’ – what a relief!
The Shop on the Borderlands is a brand new website, developed by Clare Associates, selling secondhand, classic and out-of-print roleplaying games* online. We produced the site using the WordPress content management system and the WooCommerce ecommerce plugin from WooThemes. That’s a very powerful combination for an ecommerce site and also a very well-supported one. Crucially for… Continue reading New responsive ecommerce site for ‘The Shop on the Borderlands’
K9 Meals on Wheels is one of our smaller, local clients. They came to us following a chance meeting at a local business networking group – which demonstrates why old-fashioned face-to-face networking still has a place in our modern world… They told us they had a website but not an online shop. The business sold… Continue reading Tiny changes to your website can make a big difference to your AdWords campaigns and how likely people are to buy from you!
For many years, website owners in the UK have had a choice of domain names. Commercial companies registered domain names in the form myname.co.uk domains, while non-profits were encouraged to choose .org.uk, universities branded themselves .ac.uk and schools had addresses in the form myschool.sch.uk But all that is changing. Nominet, the organisation responsible… Continue reading .UK domains are coming – does it matter?
Here’s an interesting graph: What this shows is the astonishing surge in interest in ‘social media marketing’ and ‘facebook marketing’ in the last few years, as measured by the worldwide number of Google searches. I spend a lot of time talking to business owners about their online marketing. One of the most common statements I… Continue reading Social Media Marketing: Part 1 – Time to Jump off the Bandwagon?
For sixteen and seventeen year olds about to make some important life decisions, it is very easy to be distracted by all the advice they receive. Much of that advice will be about which degree they should study or which university they should go to. If they’re lucky, they’ll get advice on what careers they… Continue reading Tavistock College – ‘Getting the Future You Want’
Otherwise known as: the Wonder of Whitespace. I see so many otherwise professionally presented facebook or twitter profiles where an organisation logo has ended up with the ends chopped off, or squished to fit, that I thought I’d write this quick guide to getting that right. A standard Facebook or Twitter icon, is square, like… Continue reading How can I make my logo fit nicely on my Facebook / Twitter page?