Clare Associates - Projects

Here you’ll find details of projects that Clare Associates has been working on.

We re-launched our own website in early 2013, and have only included a few of the projects that we have worked on since the company was set up in 2002. We hope this is enough to give you a flavour of our experience. If you’d like to know more about any of our work, please drop us a line – we’re happy to talk about it!

Content development & Website design for Callington holiday cottage

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Bell Cottage, a brand new holiday cottage in South East Cornwall, needed a website that communicated the peaceful rural charm of the location, but also encouraged visitors to choose this accommodation because of its central location.

Because the accommodation is not the traditional Cornish seaside location, it was important to develop content that would emphasise the charms of a holiday spent in the Tamar Valley, West Devon and South East Cornwall, and convince users that a holiday at Bell Cottage was the right choice for them.  Holiday Accommodation is a market where people are likely to take many factors into consideration, and may be put off by lack of information or difficult navigation, so ease of use and plenty of detail was key.

bellcottage2We worked with the accommodation owners to make the best use of their local knowledge and develop content that would encourage bookings.  We showed the cottage as centrally located for different kinds of holiday of interest to the target market for this website – for example, golfers, people interested in Cornish history, walking and garden visiting.

Visit the Bell Cottage website.

21st Century Marketing Review for Devon Holiday Cottage Business

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otrsc report coverOld Tavistock Railway Station was converted to a set of three award-winning holiday cottages in 2008. On the face of it, the owners had already adopted 21st century marketing techniques – their website was attractive and they were using Google AdWords pay-per-click advertising. However, they were not getting the results they expected, so they called us in to conduct a 21st Century Marketing Review.

We were able to identify why the business’s pay-per-click campaigns were both ineffective and expensive. We then built new, better-targeted AdWords campaigns (with built-in conversion tracking, fully researched keywords and new ad copy) and have kept optimising and improving those campaigns.

otrsc combinedWe used Google Analytics and years of experience of optimising websites to recommend subtle changes that would improve the experience of visitors to the site. Finally, we conducted a detailed review of all of the accommodation listings sites that Old Tavistock was registered with and advised which were likely to offer the best value for money.

Online Shop development for Marianna G Swimwear

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Marianna.G is an exclusive swimwear brand launching their first collection in 2013. We created their original site, working with their chosen designer, using WordPress as a content management system, with a heavily customised page layout to fit their simple and beautiful brand.

To add powerful ecommerce functionality in a way that was affordable for a new business trying to achieve an exclusive look within a budget, we used the WordPress plugin Woocommerce – again, customising the default layout to fit the desired elegant look and feel, including custom programming in PHP to achieve the desired features and layout.

The site takes payment using the Worldpay payment service provider and also via Paypal, and has a tiered system of delivery charges depending on where in the world the shopper is located.

You can see it here:

New website and social media presence for Garden Studios Business.

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shieldsstudiosTo launch their new garden studios product, Shields Buildings decided to launch a new Shields Studios brand. We created a simple site that put the emphasis on the product. An important feature of the product was the large windows, allowing the studio owner to see the view, so we played on this idea by creating a blog featuring ‘Superviews’ around the Southwest.

shieldsstudios-socialThis blog was designed for the business owner to update with regular photos,
which are automatically crossposted to Facebook and Twitter. This allows the business to have at least a basic social media presence with minimal extra effort needed. The content was manually crossposted to Google Plus.

Ski Stuff – Ski Clothing hire website launched December 2008.

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Ski Stuff, a brand new ski clothes hire company based in Modbury in South Devon is an online business – people, particularly families and school groups, who are going on skiing holidays can hire ski clothes and boots – allowing a considerable saving over buying skiing outfits for growing kids. ski-stuff

As a new business very dependent on internet enquiries, it was critical that the website should be easy to manage and search engine friendly.

We built a custom website with a password protected administration system designed specifically for Ski Stuff, and provided a personal training session focussing on both how to use the site management tools, and on search engine friendly copywriting.  It took a little while to take off, but with hard work and persistence now performs very strongly.

New Website for Air Southwest May 2008

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We designed a new website with a custom-built content management system aswfor the South Wests’s regional airline, and worked with the booking system providers, Air Kiosk, to apply the new brand throughout the airline’s booking pages.  We worked with the airline’s branding agency to ensure that the online brand was consistent with offline materials, while still conforming to web standards and offering the best search engine performance. .

We also created a system to allow users to quickly, easily and securely buy additional baggage vouchers online, and print them off.


Launceston Area Parish Wildlife Group – wildlife sightings recording and management system launched 2008

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The Launceston Area Parish Wildlife Group website is a lottery-funded project created using thepeacockcontent management system Drupal.   The Group had been collecting paper records and assembling an Access database of wildlife sightings, and had been given funding to transform this data collection work into an online collection and reporting system.

By using Drupal, we were able to give volunteers within the group considerable ability to produce custom reports and enter and manage data, without custom-building everything (which would have been prohibitively expensive).  We chose Drupal for this project, because it offers a powerful solution to data processing and also has an excellent built-in system of user management, with multiple tiers to allow different levels of access to different groups.

We also used Drupal to create a multi-user gallery system for photos of local wildlife.

New Website for Lower Hearson Holiday Cottages : August 2003

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Lower Hearson holiday cottages in North Devon needed a website to be created for them.Lower Hearson Holiday Cottages

They were looking for a website designer that would understand their business model, and be prepared to give them the support they needed in the long term.  The owners of the holiday cottages did not want to become internet experts : instead, they wanted to be able to call on people who would advise them appopriately.

We helped them get suitable photography, and guided them towards creating content that would attract searchers to their website.  Although Lower Hearson Farm is not far from the coast, it’s a farm/rural location rather than a seaside one, and the site owners wanted to make the best of this peaceful setting.

We built a custom-built website which included a simple content management system to allow them to update and change pages.  We provided a personal, hands-on training session (with take-away quick reference sheet) to help them use this.