Category: Blog

We’re going to be running an online marketing workshop for Launceston Chamber of Commerce on the evening of Wednesday 5th February. The event is free to Launceston Chamber members and only £10 for non-members. See below for more details:   Launceston Chamber of Commerce is holding its first networking meeting of 2014 on Wednesday February… Continue reading “It’s Not Just About the Website – Marketing Your Business Online in 2014”

Google has awarded Clare Associates the status of ‘Google Partner’. We are now entitled to display the coveted Google Partner badge. We are the only agency in the eastern half of Cornwall to have achieved this status. If you want your AdWords campaign managed by an experienced, qualified professional, you need a Google Partner. Give… Continue reading Clare Associates awarded prestigious Google Partner status

IBM is currently running an expensive advertising campaign all about ‘Big Data’ and ‘Analytics’. Here’s one of the adverts. You’ve probably seen it. IBM’s campaign is obviously aimed at big businesses and big public sector organisations, because that’s who IBM’s customers are. But small firms can and should be using these techniques to make more… Continue reading Why even small businesses should be using Analytics

Something that my AdWords clients sometimes ask me is “How do we deal with VAT on Google AdWords?”. They know I know about AdWords and they assume that because I’m a chartered accountant, I’ll know all about VAT. I have to gently tell them that my accountancy specialism was audit methodology, not indirect taxes. However,… Continue reading Accounting for VAT on Google AdWords

This is a Public Service announcement.  I hope it will be useful! If you have a WordPress website or blog, and you have administrator access to it, that’s YOUR administrator access.  It’s for you, only. DON’T share your username and password with your cousin/friend/grandson/Great Aunt Fanny when they offer to ‘help out’ with a blog… Continue reading WordPress Users: Sometimes it’s not good to share

Google Analytics is a great free tool for businesses, charities and anyone with a website.  You can see how many people are visiting your website,  work out which pages they are looking at (and which pages they ignore completely, or bounce off within a few seconds), and get an idea of what technologies they are… Continue reading Make sure website visitor data belongs to the site owner

OK, so you’ve decided that you want someone qualified to look after your AdWords account, a Google Partner in fact. And let’s assume that you’ve selected us. Now how do you actually go about giving us access to your account? What you don’t do is go to the Account Access screen, and add our email… Continue reading How to give us access to your Google AdWords account

Strangely, not everyone realises you can do this. It’s definitely worthwhile because Google Analytics and Google AdWords working together can tell you a whole lot more about the traffic you are getting from your AdWords ads than the AdWords control centre can on its own. Not quite so strangely, some people, even when they know… Continue reading How to link your Google Analytics account to your Google AdWords account

Since 2011, the search engine optimisation world has been awash with talk of pandas and penguins. Google, in their ongoing quest to provide searchers with search results that are just what they were looking for, has come up with two new ways of checking for attempts to game the system.  They are trying to find… Continue reading So I should try to be a Panda..? Google’s Panda & Penguin Updates: which is which? And does it matter?

If you attended our online marketing workshop in Callington today, which we presented free on behalf of Tamar Valley Tourism, thank you for coming! As promised the list of resources and our feedback poll is here :   http://www.clareassoc.co.uk/tavata/