Although we did not design http://www.goldings.co.uk, Clare Associates has been helping this traditional bespoke tailor and military tailoring business look after their website since 2007 – including finishing off and launching their online shop, which sells an enormous range of military badges and buttons, after a previous supplier was unable to complete the work. Recently,… Continue reading Setting up a new online payment service for an established Bespoke & Military Tailors
Since 2011, the search engine optimisation world has been awash with talk of pandas and penguins. Google, in their ongoing quest to provide searchers with search results that are just what they were looking for, has come up with two new ways of checking for attempts to game the system. They are trying to find… Continue reading So I should try to be a Panda..? Google’s Panda & Penguin Updates: which is which? And does it matter?
If you attended our online marketing workshop in Callington today, which we presented free on behalf of Tamar Valley Tourism, thank you for coming! As promised the list of resources and our feedback poll is here : http://www.clareassoc.co.uk/tavata/
We’ve been doing quite a lot of work with travel websites and holiday accommodation providers recently, so I thought this might be a good time to summarise our top tips. 1) Take your time and get good photography. Your whole operation will be judged on the photos you show on your website, so make… Continue reading Eight Top Tips for Smaller Accommodation Websites
Bell Cottage, a brand new holiday cottage in South East Cornwall, needed a website that communicated the peaceful rural charm of the location, but also encouraged visitors to choose this accommodation because of its central location. Because the accommodation is not the traditional Cornish seaside location, it was important to develop content that would emphasise… Continue reading Content development & Website design for Callington holiday cottage
Just so you know, Google Analytics is installed on this website. Google Analytics is a free website visitor analytics system which we use routinely on most of the websites that we work with. It logs information like : what searches were run that brought searchers to this site? which posts did people look at? what… Continue reading Clare Associates Is Watching You – and that’s a good thing!
Old Tavistock Railway Station was converted to a set of three award-winning holiday cottages in 2008. On the face of it, the owners had already adopted 21st century marketing techniques – their website was attractive and they were using Google AdWords pay-per-click advertising. However, they were not getting the results they expected, so they called… Continue reading 21st Century Marketing Review for Devon Holiday Cottage Business
Marianna.G is an exclusive swimwear brand launching their first collection in 2013. We created their original site, working with their chosen designer, using WordPress as a content management system, with a heavily customised page layout to fit their simple and beautiful brand. To add powerful ecommerce functionality in a way that was affordable for a… Continue reading Online Shop development for Marianna G Swimwear
I don’t know if this post is really really obvious or not at all obvious. Maybe not at all obvious, from the sheer quantity of copyrighted images, music, books and video flying around the web in places where the copyright owner has not authorised them to be. I’m leaving entirely aside the morality of, say,… Continue reading Copyright and linking to copyright content: do you know the risks?
To launch their new garden studios product, Shields Buildings decided to launch a new Shields Studios brand. We created a simple site that put the emphasis on the product. An important feature of the product was the large windows, allowing the studio owner to see the view, so we played on this idea by creating… Continue reading New website and social media presence for Garden Studios Business.