Google has awarded Clare Associates the status of ‘Google Partner’. We are now entitled to display the coveted Google Partner badge. We are the only agency in the eastern half of Cornwall to have achieved this status. If you want your AdWords campaign managed by an experienced, qualified professional, you need a Google Partner. Give… Continue reading Clare Associates awarded prestigious Google Partner status
Author: Mark Poles
Chartered Accountant, Google Qualified Advertising Professional, Google Analytics Qualified Individual, creator of "You're Hired!".
Why even small businesses should be using Analytics
IBM is currently running an expensive advertising campaign all about ‘Big Data’ and ‘Analytics’. Here’s one of the adverts. You’ve probably seen it. IBM’s campaign is obviously aimed at big businesses and big public sector organisations, because that’s who IBM’s customers are. But small firms can and should be using these techniques to make more… Continue reading Why even small businesses should be using Analytics
Accounting for VAT on Google AdWords
Something that my AdWords clients sometimes ask me is “How do we deal with VAT on Google AdWords?”. They know I know about AdWords and they assume that because I’m a chartered accountant, I’ll know all about VAT. I have to gently tell them that my accountancy specialism was audit methodology, not indirect taxes. However,… Continue reading Accounting for VAT on Google AdWords
Presentation and Impact Training for Young People
Making the right first impression is important for pretty much everyone in life. Being able to give effective and compelling formal presentations is important for lots of us. One group of people for whom these skills are particularly vital is 17 and 18 year olds. Why? Well, think about it. At that age, many people… Continue reading Presentation and Impact Training for Young People
How to give us access to your Google AdWords account
OK, so you’ve decided that you want someone qualified to look after your AdWords account, a Google Partner in fact. And let’s assume that you’ve selected us. Now how do you actually go about giving us access to your account? What you don’t do is go to the Account Access screen, and add our email… Continue reading How to give us access to your Google AdWords account
How to link your Google Analytics account to your Google AdWords account
Strangely, not everyone realises you can do this. It’s definitely worthwhile because Google Analytics and Google AdWords working together can tell you a whole lot more about the traffic you are getting from your AdWords ads than the AdWords control centre can on its own. Not quite so strangely, some people, even when they know… Continue reading How to link your Google Analytics account to your Google AdWords account
Website design for Launceston literary festival
Launceston’s Charles Causley Festival, held in Launceston, Cornwall, is an important and well-established poetry and literary festival. The festival had an existing website dating back to the previous year, but it had not been updated since then and festival staff and volunteers lacked the time and know-how to turn the existing site into a site… Continue reading Website design for Launceston literary festival
Some businesses throw money at a problem; some businesses throw time at a problem. There is a third way…
Quite often at Clare Associates we find ourselves picking up the pieces of previous attempts to solve business problems, especially with the company website. Usually these problems can be traced back to the decisions taken when this website was first developed. The first type of business has money to spend, but no time. They say… Continue reading Some businesses throw money at a problem; some businesses throw time at a problem. There is a third way…
We’re well into the 21st Century now. So why does so much marketing feel like we’re still in 1900?
Marketing historians will sometimes tell you that marketing in anything resembling a modern sense began somewhere between the end of the 19th and the start of the 20th century. Since that time, marketing has supposedly become more scientific, more enlightened, more aware. Looking around today at the approach taken by quite a few companies, I’m… Continue reading We’re well into the 21st Century now. So why does so much marketing feel like we’re still in 1900?
Entrepreneurs and wannabe entrepreneurs – don’t waste your time on gurus, just get out there and work!
Many years ago, back in the first dotcom boom, I was working for one of the Big 4 accountancy firms. As the office “eCommerce Champion”, one of my jobs was to try to flog stuff to advise dotcom startups. Some senior partner had observed that “the best way to make money in a gold rush… Continue reading Entrepreneurs and wannabe entrepreneurs – don’t waste your time on gurus, just get out there and work!